The Video Rock

Warner Music Group has teamed up with Hulu to bring the label’s artist roster to the video streaming site. The Resistance rockers Muse are the first beneficiaries of this new deal, as the band’s Hulu page is stocked with music videos and live performances. The deal also calls for artist pages for Jason Mraz and Paramore to be launched in 2010, with more WMG artists to follow in the new year. Interestingly, Warner Music remains the lone major label holdout to not agree to a deal with the new video streaming site Vevo, a venture between YouTube and EMI, Universal and Sony.
One of the immediate benefits of this partnering was that Muse’s Saturday Night Live performance was posted on Hulu, as Rolling Stone happily discovered in this week’s SNL rundown. Previously, neither Hulu nor YouTube were authorized to post musical guest spots, but with Hulu coming to terms with WMG [...]

Original post by Daniel Kreps and software by Elliott Back

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